630,000 sqm (Total Development Area) 133,000 sqm (Retail)
Creating a beyond the normal concept of a retail centre with ‘the garden’ at the top level where people can gather, relax, and experience.
This stunning development is located in the Yeouido area of South Korea’s capital. Three towers of office and hotel space ring a six-level shopping centre, where 300 stores and restaurants are grouped around a series of dramatic, full-height atria, with ready access to the city’s transport system. In a culture where shopping is very much a social activity, we have moved beyond the normal concept of a retail centre, creating a ‘bamboo garden’ at roof level where families can gather and relax.
Parc.1, a major new mixed-use centre in Seoul, South Korea has recently opened its doors to their first visitors. the development comprises The Hyundai Seoul – the largest retail mall in Korea, two landmark office towers, and the luxury hotel, Fairmont Ambassador Seoul. The 4.6-hectare site is located in Yeouido Island, one of Seoul’s three designated central business districts.
The 630,000m² scheme consists of four main components on a masterplan that is organised to respond to views, existing city grain, pedestrian movement, and massing: an 89,000m² total area retail complex; two office towers (one at 318m, the other at 246m) totalling 270,000m² lettable office space; a 326-room hotel with ballroom and a roof-top restaurant, a car park and basement support facilities. The mixed-use scheme is marked by its striking exterior, inspired by red columns symbolizing dignity and refinement in traditional Korean architecture.
The interior architecture concept, designed by Leonard Design, brings the outside in and creates an instantly recognisable, multi-level shopping experience unique to Seoul where visitors can gather, relax, eat, drink and shop. The scheme maximises the natural light via the unique roof, which is inspired by Korea’s traditional heritage, with staggered voids that allow the light through each level to create a diverse and memorable experience.