Nottingham City Council have launched a new digital travel app, featuring branding design by the Leonard Graphic Design team.
Ride is your complete digital travel guide, connecting you to eco-friendly, efficient and cost-effective ways of getting from A to B.
Designed to make getting around easier than ever as your all-in-one travel companion for Nottingham and Derby, Ride brings together journey planning and integrated ticketing – so you can buy tickets for any journey across multiple providers, all in one convenient place.
As well as the strategy and design for the app’s logo, as part of the overall delivery of the brand, our team also provided input into the final app design, ensuring consistency between the brand and the user experience.
To support long-term use and rollout, we produced a comprehensive set of brand guidelines, detailing how the identity should be applied across a wide range of media.
For more information visit the website…
rideeastmids.com
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