The Becketwell scheme is a multi-million-pound phased masterplan transforming a 6-acre site in the heart of Derby into a new modern quarter, blending contemporary urban living and leisure, alongside existing businesses, and definitively contributes to the city’s ongoing regeneration.
The design approach is engineered for maximum visual impact and attention across numerous brand applications. The focused clean lines and strength of the lettering allow it to scale effortlessly onto large-scale graphics, murals, hoardings, and directional signage, weaving the visual language directly into the built environment, with the potential to transform everyday public spaces.
Client
Marketing Derby
Service
Brand Identity
Brand Guidelines
Environmental Graphics
