The Trent Sports District is set to become a major driver of growth for Nottingham and the wider East Midlands. Built around one of the UK’s strongest clusters of sports, leisure , and waterfront assets, the district will bring these strengths together to support regeneration, attract investment , and create a better-connected place for residents, visitors , and businesses.
The Leonard Design Motion Graphics Team worked closely with the East Midlands Combined County Authority to develop the storyboard and motion graphics for a short promotional video to be used online, across social media platforms, and at major public events – a vision for sport-led regeneration across the area.
The video had to showcase the broad range of sporting activities and iconic venues across the district, as well as the potential for regenerative growth into a world-class destination. A graphic map was also designed, along with individual sporting icons, illustrating the density of venues and their current capacities, which formed an animated sequence at the heart of the movie.
Leonard Design is now working as part of a consortium led by Gleeds, alongside Arup and Savills, to develop a regeneration framework that sets out a clear long-term vision and delivery plan for sport-led regeneration across the area.
Client
East Midlands Combined County Authority
Service
Graphic Design
Illustration
Motion Graphics
Film Production
