A vibrant and eclectic brand identity for GreenEdge Living; a new residential development company who acquire land for building sustainable, bespoke and affordable homes, designed with the local community at their core. GreenEdge Living extends the organic growth of local areas and creates a legacy to benefit the local community.
We devised a concept behind the identity design to symbolise new developments being both on the edge of, but carefully integrated into existing communities. It was designed with the ability to be a pure stand alone logo with symbol, but also with an extended visual language of abstract shapes and graphics, representing the contours of the landscape and the environment, and also the feeling of a diverse but connected community. This gave the brand a huge amount of variety and dynamic expression in its application, whilst retaining its core values and a consistent tone of voice.
We chose a robust, slab serif font for the wordmark, something to give the brand a solid, reliable presence. Allied to this it seemed intuitive to adopt a colour palette of complementary shades of green, but with an accent of orange to add warmth, and what could be seen to represent the local flora and/or terracotta brickwork.
The identity lent itself to be applied in various imaginative ways across a wide range of media, both print and digital.
Service
Logo Design
Website Design
Design for Print
Motion Graphics
