Lotte Duty Free tendered for licences at Seoul’s new airport terminal built for the 2018 Winter Olympics. We provided creativity and interior design quality to the bid, which secured the lucrative Liquor and Tobacco licence, which included eight retail units.
Our challenge was creating cohesive multi-faceted spaces that showcased the brands, provided engaging customer experiences, and told a local culture and heritage story that would appeal to the airport authority.
‘Smart retail’ media walls attract customers deep into the stores and are consistent with the terminal’s ‘smart airport’ concept. In-store customer experience becomes a focus with flagship tasting bars where enthusiastic experts steer product sampling, enhanced by immersive digital brand and product narratives. Additionally, whiskey blending experiences and a virtual wine cellar can be explored.
Our local culture and heritage story took inspiration from the indigenous red-crowned crane. The ceilings, unincumbered by retail fixtures and customer traffic, became our blank canvas for artistic expression. Using parametric design software, we meticulously crafted curved arrays of three-dimensional feather-shaped panels which mirrored the elegant sweep of a bird’s outstretched wing.
Client
Lotte Duty Free
