Avenuel, Korea’s premier luxury department store, boasts 25,000 sqm of meticulously designed space. Our iconic atrium is the heart around which the retail flows, inviting visitors to explore its eight stories, providing social media backdrops and offering connections to the Lotte World Tower.
The architect’s initial design lacked a clear focal point with multiple voids in the mall. We successfully transformed one of these voids into a central atrium, creating a memorable design statement and promoting vertical exploration.
To achieve this we reconfigured the void to create an atrium around which the retail loops pivot. It boasts a champagne gold ceiling and bulkhead finishes, a bespoke scenic elevator, and a captivating sculptural feature crafted from interlocking helical staircases. Ahead of its time, this innovative feature later appeared in K-Pop videos and social media.
Visitors can also explore commissioned art installations and visual merchandising features throughout the atrium.
Client
Lotte Shopping
