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The Beauty Atrium

Lotte Duty Free Sogong-dong
Seoul, South Korea

A modern, spacious airport duty-free shop designed with meticulous masterplanning by Leonard Design. The high, arched ceiling featuring a geometric pattern complements the well-lit store, where display counters with luxury items such as perfumes, cosmetics, and electronics are neatly arranged.

Following a number of successful collaborations at airports, Lotte Duty Free approached us to refurbish their outdated city centre space at the top of Lotte’s Sogong-dong Department Store. Our aim was to encourage greater exploration and appeal to a broader range of customers.

A brightly lit, modern cosmetics store with high, diamond-patterned ceilings. The interior design features sleek white and metallic accents that enhance the architecture. Shelves and displays showcase various beauty products by Sisley and Givenchy, offering a wide range of skincare and makeup items.
A modern, well-lit retail store designed by Leonard Design, displaying luxury cosmetics. The interior features sleek, curved ceilings with integrated lighting, and various branded counters, including Esteé Lauder, showcasing products. The store's masterplanned architecture exudes a polished, upscale aesthetic.
A modern, well-lit store interior showcasing various beauty and skincare products designed by Leonard Design. The brightly polished marble floor reflects the overhead lighting. Prominent displays feature brands like "The Body Shop" and "Laneige," with neatly arranged shelves and products, exemplifying masterplanning in interiors.
A spacious, well-lit jewelry store designed by Leonard Design, featuring prominent displays of sparkling items. Customers and staff are visible throughout the meticulously crafted interiors. A large Swarovski advertisement with a man and woman wearing jewelry is displayed on the right.
A store display masterplanned by Leonard Design features an assortment of handbags placed on a white counter. A mannequin dressed in a black sequined outfit holds a green handbag with a pink strap. Various other handbags, including black, grey, and navy, are also showcased on the counter.
The Beauty Atrium Lotte Duty Free Sogong-dong Seoul, South Korea Interiors Projects Retail