Avenuel, South Korea’s premier luxury department store, sought a modern design while maintaining the opulence of previous stores. Leonard Design, winners of an exclusive international competition, created 25,000 square metres of interior space which shapes the customer’s experience.
Avenuel dedicated its lower levels to global luxury brands. Our design features high-quality Polaris Classic Greek marble, Aurisina Fiorita Italian marble, Chinese basalt, crystal titanium, polished plaster, rear face laser-etched stainless steel, and an illuminated white barrisol. Shopfronts and offset ceiling and floor features elegantly flow along tangential curves. Strong client collaboration resulted in a hybrid model, integrating concessions within circulation zones.
Exceptional customer service and experiences are key to the luxury guest. This inspired the creation of a unique cantilevered concierge desk crafted from Italian marble and bronze that seamlessly rises from the floor. Fluted GRC panels with metal accent trims form an elegant fabric-like backdrop. At the heart ofAvenuel, two helical staircases, intertwine elegantly, linking luxury levels. This design, commissioned works of art and creative merchandising, create memorable Instagram-worthy moments.
From initial concept to detailed working drawings, our design and planning employed quality materials, meticulous detailing, fluid lines, a hybrid retail approach and bespoke customer experiences to redefine Avenuel.
Client
Lotte Shopping
