![A well-lit store display featuring various bottles of Hennessy cognac on wooden shelves. The background showcases a large, illuminated cityscape photo, reflecting a masterfully planned architectural theme. The store also has visible sections for Johnnie Walker and Royal Salute whiskey.](https://leonard.design/wp-content/uploads/2024/01/DT_Interior-Lotte-Duty-Free-IMG1.jpg 1786w, https://leonard.design/wp-content/uploads/2024/01/DT_Interior-Lotte-Duty-Free-IMG1-1361x800.jpg 1361w, https://leonard.design/wp-content/uploads/2024/01/DT_Interior-Lotte-Duty-Free-IMG1-255x150.jpg 255w)
Lotte Duty Free tendered for licences at Seoul’s new airport terminal built for the 2018 Winter Olympics. We provided creativity and interior design quality to the bid, which secured the lucrative Liquor and Tobacco licence, which included eight retail units.
Our challenge was creating cohesive multi-faceted spaces that showcased the brands, provided engaging customer experiences, and told a local culture and heritage story that would appeal to the airport authority.
‘Smart retail’ media walls attract customers deep into the stores and are consistent with the terminal’s ‘smart airport’ concept. In-store customer experience becomes a focus with flagship tasting bars where enthusiastic experts steer product sampling, enhanced by immersive digital brand and product narratives. Additionally, whiskey blending experiences and a virtual wine cellar can be explored.
Our local culture and heritage story took inspiration from the indigenous red-crowned crane. The ceilings, unincumbered by retail fixtures and customer traffic, became our blank canvas for artistic expression. Using parametric design software, we meticulously crafted curved arrays of three-dimensional feather-shaped panels which mirrored the elegant sweep of a bird’s outstretched wing.
Client
Lotte Duty Free
![This image shows a well-lit, modern duty-free shop in an airport, featuring architectural elements by Leonard Design. It showcases a variety of premium alcoholic beverages, primarily whiskies. Prominent brands like Hennessy and Johnnie Walker are displayed with offers, surrounded by sleek wooden décor and digital screens.](https://leonard.design/wp-content/uploads/2024/01/DT_Interior-Lotte-Duty-Free-IMG2-1.jpg 1786w, https://leonard.design/wp-content/uploads/2024/01/DT_Interior-Lotte-Duty-Free-IMG2-1-1361x800.jpg 1361w, https://leonard.design/wp-content/uploads/2024/01/DT_Interior-Lotte-Duty-Free-IMG2-1-255x150.jpg 255w)
![A bustling liquor store with modern decor by Leonard Design features multiple well-lit shelves displaying a wide variety of spirits. There is a tasting counter in the center with stools, and a large screen on the right displays an advertisement. Shoppers browse and interact amid masterplanning and graphic design elements.](https://leonard.design/wp-content/uploads/2024/01/DT_Interior-Lotte-Duty-Free-IMG3.jpg 1786w, https://leonard.design/wp-content/uploads/2024/01/DT_Interior-Lotte-Duty-Free-IMG3-1361x800.jpg 1361w, https://leonard.design/wp-content/uploads/2024/01/DT_Interior-Lotte-Duty-Free-IMG3-255x150.jpg 255w)
![A brightly lit duty-free store displays various tobacco products and accessories. The store's architecture features LED screens with vibrant advertisements, shelves stocked with products like IQOS, and a clean, modern interior design with sleek lines and reflective surfaces.](https://leonard.design/wp-content/uploads/2024/01/DT_Interior-Lotte-Duty-Free-IMG4.jpg 1786w, https://leonard.design/wp-content/uploads/2024/01/DT_Interior-Lotte-Duty-Free-IMG4-1361x800.jpg 1361w, https://leonard.design/wp-content/uploads/2024/01/DT_Interior-Lotte-Duty-Free-IMG4-255x150.jpg 255w)