A vibrant new community led reimagining of brand identity, signage and wayfinding for this town centre and shopping mall in the North London Borough of Enfield.
Inspired by Edmonton Green’s rich and diverse community of people, as well as the streets and squares that make up its town centre, the brand identity features a series of geometric shapes cut into the letter forms of the logo.
We expanded this into a much broader visual language, a graphic pattern broken down into a series of motifs, that could be applied on all signage throughout the centre in varying formats and combinations. This helped to embellish and frame wayfinding messages, adding much needed colour, vibrancy, instant impact and recognition in key areas.
We undertook a thorough sign audit of existing locations and uses, and implemented a new holistic design strategy for car parks, shopping streets and squares. As a result we delivered an extensive wayfinding, signage and environmental graphics scheme that has helped to breathe new life into a tired streetscape with its dynamic new brand positioning.
Service
Placemaking
Logo Design
Wayfinding
Signage Design
