Climate change is one of the defining issues of our time. Leonard Green is a new group of thought leaders set up to help raise environmental awareness and promote the positive steps we can take to tackle climate change.
The design was created as a new sub-brand to the Leonard Design corporate identity, utilising the same font family and logo format, but with a neat twist, drawing on themes of recycling, renewal and sustainability, and the visual imagery and iconography of balance and equilibrium.
The initial letter G, which formed the basis of the logo, was evolved into two ‘rotating’ arrows, reflecting the fast moving, forward thinking and dynamic approach by the team, and is used as a framing device or layout anchor across a broad range of branded collateral. This was also animated into motion graphics as a distinctive feature of social media posts and digital communications.
The Leonard Green brand is very much seen as a badge of honour, to bring a sense of belonging and pride to a worthwhile and vital cause, and for the team to communicate to the world how they feel about critical issues and the adoption of a sustainable approach to the built environment.
Service
Logo Design
Digital
Design for Print
Merchandising
