Blossom Homes is a premium quality brand of affordable, net ‘zero carbon’, super-environmentally performing factory built homes, that will set new standards for the construction industry.
The design concept behind the new logo quite literally depicts the modular nature of the factory built approach, as well as the distinctive angular roof of the house design.
We modified an existing font, drawing new dynamic angles and deconstructing it into its component parts. A supporting colour palette reinforces the brand’s green credentials as well as reflecting the warm tones of the timber materials used in construction.
The initial letters could stand alone as a monogram of sorts, often used as a repeat pattern, or cropped to make new decorative shapes, as well as forming the basis of the full logo format and accompanying font. We expanded the general look and feel of the identity into a supporting family of symbols for use on site, for the showroom and factory signage.
Service
Brand Identity and Logo Design
Information Graphics
Signage
Design for Print
