Starfish Hospitals is a hospital redesign and modernisation concept, designed for the Wolfson Economics Prize 2021 submission by David Leonard and Deirdre King.
The submission proposes a new Starfish Hospital concept that revolutionises future hospital design and radically improves patient experiences and staff well-being.
Our approach to the brand identity was to instil a calmness and reassurance; it needed to be simple, relatable, distinct and identifiable. Both the naming and the icon design reflect the unique building shape, which is made up of five connected rays.
We holistically applied the brand across a range of print and digital media, the focus being a comprehensive 200-page branded report. This provided a visual journey to the extensive economic and design research undertaken for the fundamental rethink of future hospitals.
The starfish icon was designed as a flexible device and became a memorable and instantly recognisable part of the submission overall.
Service
Logo Design
Brand Identity
Layout Design
