A new urban entertainment complex on the edge of the city of Nottingham, offering a full day out for all ages; rides, attractions, amusements, restaurants, bars and nightlife.
Our design solution was a direct response to the spirit of the brand name and the architectural characteristics of the development – a bold, robust, strongly geometric logo, supported by a punchy colour palette and complementary design language, which featured on all signage and environmental graphics throughout the building.
The tone of voice is unmistakeable and distinctive, and was carried through into the design of symbols, pictograms and graphics, a full and coordinated visual language and also wordplay, that would give marketing communications, sign messaging and supergraphics a real edge.
The look and feel of the signage design approach and use of a chevron motif was partly inspired by the semi-industrial nature of the site’s location, but also the night-time economy and famous clubs such as Manchester’s Haçienda.
Service
Logo Design
Environmental Graphics
Signage
